Coca-Cola & atmos LAB Unite for Heavily-Branded Capsule

In recent months, Coca-Cola has been working with popular fashion brands, expanding beyond the boundaries of beverages. We reported on the emerging trend a few months ago, noting: While it's hard to communicate a greater message that doesn't appear to be appropriation once you reach a certain level of success, brands like Nike and Coca-Cola have proven that it can indeed be achieved, and a successful balance within a collaboration can be tapped. At the end of the day, the communities at play bec...